App Store Optimization, a bridge between app and end-users
Why App Optimization
Optimization helps to increase your app ranking on Google Play Store or Apple Spotlight’s Search that ultimately enhances the values and downloads of your Apps end results. App content discovery, up-gradation, indexation, perceived app quality, freshness, brand scale, user value signals including reviews, ratings and engagement. There are in fact quite a few overlaps in approach between traditional SEO and App Store Optimization but the DK knows how to deal things accordingly.