Marketo

Marketo

About Marketo

Marketo is a cloud-based, email marketing tool which provides a platform where users can easily arrange, plan and design content. Not only that but it is made for companies of all shapes and sizes, and allows for their monitoring and management through its engaging customer support. It offers a wide range of applications which deliver aids for social marketing, budget management, sales insight, analytics, leads nurturing, marketing automation as well as website marketing. In essence, it provides an online community for marketers to share ideas, collaborates and influence product development and management.

Integrations

Marketo has integration capabilities with a number of other CRM based marketing tools, which include;

  • Microsoft Dynamics CRM.
  • Sugar CRM.
  • Salesforce.com

This integration allows for sales representatives to avail detailed insight and leads which leads them to properly prioritize business prospects based on customer engagement and benefit.

Why Marketo?

Marketo’s marketing tools allow for a number of users to join the platform at a given time, from 3 to thousands of users. However, with its mid-range price point, it has become an ideal partner for enterprise-level organizations. Their customer support is completely web (email & FAQs) and phone based.

Purposes of Using Marketo

Marketo’s marketing tool provides one system for the maintenance of of data and for the execution of marketing campaigns. It is employed for three primary purposes. It includes;

  • To track the effectiveness of marketing programs and overall progress of department-based goals.
  • To generate business leads in a greater volume through tactics such as content marketing, nurturing, and lead scoring.
  • To increase customer engagement through email communication.

Applications

Marketo’s platform provides features which are integrated into a number of applications. It focuses mainly on digital marketing. Some applications include;

  • Digital adds.
  • Marketing analytics.
  • Content AI
  • Social based.
  • Email based.
  • Web-based.
  • Account-based marketing.

Marketing automation.

Features

Marketo’s marketing tools focus on a number of aspects in digital marketing. Its features are found In automation. Some include;

  • Lead Generation.
  • Lead Nurturing
  • CRM Integration
  • Campaign Tracking

Lead Generation

It aids in easily attracting potential customers through marketing tactics such as search marketing, landing pages web personalization, behavior tracking, social media and behavior tracking.

Lead Nurturing

It allows ease of access when opting for automated campaigns. These kinds of campaigns create a personalized feel for the customer. It includes batched and real-time triggered emails keeps tabs on lead behavior changes, and mobile marketing abilities which allow users to reach customers wherever they are.

CRM Integration

With CRM integration, the market allows users to identify, and manage the most valuable which come in the spotlight under the gaze of the sales team. This weeds out dead – end contacts and allows for undivided focus on leads which garner results.

Campaign Tracking

Marketo’s marketing tool contains aids, such as web-based calendars, which allow for ready coordination of teammates on dashboards and ad hoc reports. Not only that but it allows for quick identification and sharing of key findings among teams. Not only has that but the CRM system also provided opportunities to track, on the spot, whatever is working or not.

Campaign Tracking

Marketo’s marketing tool contains aids, such as web-based calendars, which allow for ready coordination of teammates on dashboards and ad hoc reports. Not only that but it allows for quick identification and sharing of key findings among teams. Not only has that but the CRM system also provided opportunities to track, on the spot, whatever is working or not.

Pricing & Plans

The company offers 4 basic packages and It is important to note, however, that only the ‘lead management’ bundle provides tiered package offers, which include:

  1. Basic.
  2. Pro
  3. Elite.
  4. Enterprise.

The prices for the user-specific bundles can be found through the company representatives and customers are billed, on all packages, not on the basis of solution usage but on the basis of the number of contacts garnered in the marketing databases.

Pros

  • Allows for automation of repetitive marketing tasks.
  • Improves lead generation processes.
  • Easy integration.
  • Easy work and product tracking.
  • Easy to make program templates.
  • Easy integration in a B2B work environment.
  • UI usability.
  • Platform internalization.
  • Global Partitions.
  • Real-time personalization prospects.
  • Highly customizable.

Cons

  • Unsatisfactory integration with MS Dynamics.
  • Unsatisfactory consulting services.
  • Based response time for customer support representatives
  • Reporting algorithm is extremely basic.
  • Landing page requires improvement.
  • Platform speed.
  • Keyword searches.
  • Steep learning curve.
  • Requires dedicated administering to run.

About Us

Digital Klouds is established with an aim to provide maximum facilities to its customers around the globe and so far we have been proudly achieving our goal. Customers' satisfaction is the only moto of our organization with the dedication to what we commit for and it makes us stand out others.

How can we help you?

Contact us if you are looking for a Digital Marketing Agency, we are specialized in Branding, PPC, SEO, Social Media, Website and Mobile Apps desiging & development and Salesforce CRM development & integration.