From Gimmick to Strategy
Since 1999, the internet marketing companies had specialized in developing campaigns that gained the natural backlinks from the most trusted websites on the globe. If your current outreach strategy isn’t driving relevant traffic and improving SEO visibility, the Augmented Reality Marketing strategy may find you way to proceed for new successes. It is accessible through the handheld smartphone cameras, and the AR has made the move to the mainstream technology.
Brands Taking Notice
The ‘Deloitte’ found, almost 90 percent of the marketing companies with their annual revenues of $100 million to $1 billion are now adopting the AR or VR technology to reach to the real gain and for the smaller firms, according to a poll conducted by Purch, at least 10 percent of the marketers being benefited by the AR, and almost 72 percent have been planning to implement in the coming year. The early adopters have been adequately profited by the AR’s marketing potential because it works not only as a marketing channel but also as a brand differentiator and allows a new level of convenience, speed and can leave a lasting brand impression to the audiences even interacted firstly.
AR not Simply Entertainment
The AR technology has not just the potential to provide entertainment to the consumers with an experience they want to be but let them feel the real in the virtual world and what they will tell their friends about. Developing AR for the sake of having the technology will fail but the usage of the AR to make your brand appear innovative can be viewed as compelling marketing force.
Successful AR Elements for Marketing
The augmented object doesn’t enhance the real-world environment, in a brief, this may cause a wow factor and draw the people into an experience, but you need to go beyond the initial wow factor and need to create something functional. It is important to know the best to integrate the augmented reality to customized your brand, because the targeted audience should be able to interact easily. Even the most effective AR marketing not persuade people to engage with their phones but the content that contains the augmented reality must improve the physical world reality to being superimposed.
Effective Marketing Through AR
The brands can understand why augmented Reality is more than a marketing gimmick, because we can see some powerful marketing applications work to create an interactive environment for the customers to reach the products or the brands they may be looking for.
- Drive engagement via gamification
- Go beyond branding to experiential marketing
- From lenses to purchasable Looks
- Put the products in the hands of the user
- Give new life to storytelling
- Focus user attention
Ineffective Implementation: Marketing Disasters
The companies like AMC, Heinz, Heineken, Starbucks, and other have launched an “interactive object” that has AR features but what they did is to turn a static image or object into something full of movement and wonder. The above brands are the excellent examples of the wrong way of implementing the AR marketing strategies that causing the ultimate failure in the end. In fact, the successful AR Marketing essentials are not to just implement AR strategies into your websites but to provide a meaningful and branded interaction, play an authentic role in the communications and be a gateway to a new reality of brand engagement.
AR Tech Helps Google Map
The more impactful usage of the AR in longer term, there has to do more than place virtual characters into the real environments, as we learnt that the cute characters and the local marketing are the powerful combination to lure the people to specific locations to visit or buy. The Augmented Reality in the google maps can enable the Google to capitalize on this for mapping as many people can’t actually read a map and often the small blue dot is not so helpful. So, you begin to walk and see if it is moving in the same direction, which often not. Augmented reality can help solve this consumer challenge. The Google has announced the I/O ’18 has the ‘Maps’ Walking Navigation’ feature that enables the users to interact with live time experiences by AR with the visual overlays and it provides animated guide to help the users to find the virtual way in the real world.
Usage of AR Marketing
If you can remember the Pokemon Go when it gained the popularity and played a critical role in the training of the consumers that a camera can do more than capturing the images, but can also be interactive to record everything going around.
- Tour companies could overlay “how it was” on historical places to create a virtual window to the past.
- The departmental stores could also show the optimal path to collect all items on a shopping list, highlighting relevant offers on the way based on past buying behaviors.
- The restaurants or food delivery services could also utilize the AR menu for their patrons to see each dish before the customer can order so see the portion size and ingredients.
- The AR visualizations can also become a valuable part of an environment, augmenting the real world with relevant information.
AR is Used for Various Purposes
The Argument Reality is being used for the big installations including the interactive billboards that keep out of home advertising alive. Passersby get to immerse themselves in branded contents and the resulting engagement is inclusive and sparks conversations. Augmented reality also offers the opportunity to enhance the digital storytelling experiences.
AR Marketing is indeed the absolute new path for the businesses that leads away from the abstract depiction of the objects on a flat screen towards a more visceral sense of real-life scale and physicality. Media outlets including ‘The New York Times’ and the ‘Washington Post’ are being benefitted by the potential of Augmented Reality to multiply the value to the news reporting and that helps to satisfy the craving of audiences to get closer to the story.
Augmented Reality Marketing in Supermarket
So far so, we have focused on the Augmented Reality experiences that augment the objects to the real world, but there is just as much opportunity in using AR to support consumers to focus on specific items that would otherwise be lost in the array of visual clutter. By focusing user attention, means truly useful applications for an easier in-store experience. The package design in the recent years has not given the nutritional information easily accessible rather than the staring at small print labels or Googling it for every individual product, why not utilize AR to highlighting food that fits my dietary requirements, be that without nuts, or gluten-free or low calorie? Similar selection bias could be utilized when trying to find the right bus in a new city, looking for a dog friendly cafe nearby your home, offices or identifying the most relevant contacts at a networking event.