Augmented reality is a sophisticated combination of virtual reality and the elements found in print and online advertisements. This is due to the newest form of strategies which are adopted by marketing firms, with the intention of offering their products to potential customers. Though, it is new and early days for the technology but the versatility brings the sellers and buyers closer to even the customers can personalize their purchasing domain to become more precise and connoisseur regarding the choices and persuasions. The companies found AR method as an ideal way of delivering persuasive messages to their educated audience, probably knowing the technical use in modern selling mechanism.
Features of Augmented Reality
Augmented reality marketing basically provides a personalized version of the marketing phenomena; here a customer can upload their own content. This creates a personalized form of media, which is marketed independently and specifically for them. Augmented reality is considered the most amazing venture currently available. It provides customers who do not have the technical skills or know-how to create their own multimedia products with user friendly options. It also enhances customer experience and augmented reality can adds a playful and fun element.
Augmented & Virtual World
The augmented reality often abbreviated to AR refers to a simple combination of the real and virtual computer-generated world, giving a real image with extra layers of digital information and media such as 3D models and videos to a real subject captured on a video or camera. Augmented Reality Apps are software accommodate digital visual audio, video and other contents, including user’s real-world environment, though the object may not be able to enhance the quality and just simply projected onto popular Apps like GoogleSky, Lookator, PokemonGo, AcrossAir, Layar, SpotCrime etc. Augmented Reality (AR) is the real-time products with latest technological features of the modern world growing as one of the most sought-after technologies of the day and users can be benefitted by deploying virtual images over real-world objects. The Augment Reality is a platform providing services of 3D models that improve end-user experiences through AugmentedPro Creator, while the AugmentedPro is a software.
Augmented Reality vs Virtual Reality
Augmented reality (AR) provides digital elements to a live view often by using the camera on a smartphone include “Snapchat” lenses and the game “Pokemon Go” while the virtual reality (VR) indicates a complete immersion experience that shuts out the physical world. AR technology can be applied to all fields. However, it is true that it benefits when it comes to Skills Training, so the AR provides the perfect blend of reality and virtual reality. The goal is to create a system that the user cannot judge the difference between the real world and the virtual augmentation as today the augmented reality is used entertaining the people, training the forces, designing, robotics mechanics, manufacturing artificial intelligence and other trades. As the AR brings virtual imagination into the real world and can see augmented reality in real-time for example is Pokemon Go etc. However, the technology, you can immerse yourself in a full 360-degree view of the virtual world. The AR is an application which integrates digital and the visual content.
Conversion of Real-World Marketing to Virtual Marketing
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated pixels. These conventional retailers also have footing in the virtual retail market, which they use to support their physical stores. To enter the virtual retail market, a website is website, alongside a reliable means of processing customer payments.
What is MAR?
Mobile augmented reality (MAR) is a relatively new technology. It has a great deal of hype surrounding it, while at the same time a lot of skepticism, in equal measure. The technologies used in augmented reality are mostly rendering from optical projection systems, monitors, handheld devices and display systems. The future of augmented reality is serious business, using existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real time. Essentially, AR is a technology that lays computer-generated images over a user’s view of the real world, typically takes shape as 3D models, videos and information.